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AMTA Massage Therapy Tour Launches in Chicago

July 12, Evanston, IL – The American Massage Therapy Association (AMTA) has begun its Massage Therapy Tour in Chicago, IL.


July 17, 2012
By Massage Therapy Canada


This
year, the AMTA Massage Therapy Tour will travel from Illinois to New England
and on to Raleigh, North Carolina, with stops at major public events reaching
millions of people.  It is intended to attract public attention to massage
therapy and share research on how massage can benefit them. The van will
function as a traveling billboard about massage for health, designed to help
millions of consumers know to look for an AMTA member for their next
massage. 

Today’s
event, the mobile exhibit at the Humana Race to the Taste, was the first direct
consumer phase of the multi-year, multi-level commitment by AMTA to raise
public awareness of the health benefits of massage therapy and of the
professionalism of AMTA members. 

Later this week, the van and exhibit will be part of
AMTA’s Chapter Volunteer Orientation Program, giving chapter representatives an
opportunity see first-hand how this part of the AMTA consumer awareness program
will work.  The tour will continue at the annual Taste of Chicago event,
which attracts approximately 40,000 people and on to the Ride for AIDS event in
Evanston, IL.  This morning, AMTA members and the tour were featured on
the early morning show of TV station NBC-5, as AMTA promotes media coverage
connected to the tour.

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The
tour then moves on to Dayton, OH and Columbus, OH next week. 

Follow
the tour and see comments from AMTA volunteers and consumers at www.amtamassage.org/tour and through AMTA’s Facebook page and Twitter account. 
Photos and video from events will be posted regularly. Consumers at tour stops
will be encouraged to share their experience of demonstration massage
immediately from the tour location, with onsite internet access.  The
association also will post information on media coverage through its ongoing
proactive media program.


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