Jessica Foster

Jessica Foster

Jessica Foster writes on behalf of mindZplay Solutions, provider of massage therapy websites and practice management solutions. To learn more, visit www.massagemanedger.com.

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Third-party billing is when a health-care provider submits claims on behalf of patients to health insurance providers (the third party). The purpose is to manage and direct payment for treatment and services rendered to the patients.
July 1st, 2017, marked the end of the three-year grace period of the Canada’s Anti-Spam Legislation (CASL), which came into effect July 1, 2014. This means that you now must ensure that your marketing communications methods are on the right side of this law. Failure to comply can result in significant fines.
To drive business to your RMT practice you likely have your contact information in multiple locations on the Internet: your website, Facebook page, LinkedIn profile, and the like. As a result, you receive many email inquiries from potential clients and are accustomed to opening messages from people you do not know. This is exactly the results you are wanting, but it comes with some risks. Not only is your email address available to new clients, it is also exposed to online predators who are out to do you harm. Therefore, email from unknown sources should be handled with care.
For well over a decade RMTs have continued to migrate to technology in their practices to simplify day-to-day business activities through online software, reduce time spent each day on patient administration and improve patient services.  
Perhaps the biggest change business has experienced in the past decade is the mainstream adoption and use of mobile phones. Businesses across Canada have had to change the way they reach their audiences by turning to mobile-friendly alternatives. Since consumers now use their mobile phones at work, at home and on the go, RMTs are also adopting mobile communications in the form of SMS (short message service/text messaging and emails, to reach their patients, primarily in appointment-related messaging.
Have you ever visited a website or social media site, posted a comment or a picture that you assumed would be either private or not associated with you?
We are often asked to provide guidance on how website content should be written for optimal results. What we advise is you need to be aware that your content must be written to appeal to two very different audiences: the search engine robots and the human site visitors.
In this issue we review some business technology trends that we foresee affecting RMTs in 2016 and beyond.
Have you ever reflected on the relationship between your business policies/procedures and your technology choices/usage, such as a practice management system (PMS)?
The last time we spoke on the subject of search engine optimization (SEO) was in 2011, so it is high time for an update.
It’s tax season again. Recurring tax deadlines can be a serious source of stress for individuals and corporations alike.
Today’s RMTs are operating in an ever-changing and increasingly complex business environment. Delivering exceptional patient care has always been a top priority for health professionals. However, regulations and laws regarding health-care delivery has resulted in practitioners needing to spend more time completing paperwork in a timely manner.
Often, when we think of data security, we tend to focus on secure data centres, sever firewalls, data encryption, daily backups and other whiz-bang technological security innovations.
In today’s digital world where many of us have a personal social media presence, we have become accustomed to simply clicking on the “I agree” to the terms of service button when signing up for our favorite social media sites.
Through my day-to-day interactions with massage therapists across Canada, I often meet practitioners who are winding down or in the process of closing their practice.
Over the past 10 years we have observed hundreds of solo practitioners who originally held the following view: “I work by myself and my practice is small – I don’t need a website or management software.”
What you are about to read does not constitute legal advice and each reader is encouraged to seek independent professional council.
In this article we will explore how to increase the return on investment (ROI) of your social media activities.
While on the surface choosing a domain name to brand your business on the Internet seems straightforward and obvious
This instalment of RMT Tech Talk will review the “Top 5” RMT office technology trends that we observed as showing strong growth amongst RMT practices in 2012 and that are continuing to escalate in their utility for massage therapy practitioners for 2013.
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