The association reached millions of people in 2012 with information about the health benefits of massage therapy through its tour last summer and proactive media relations. Increasing the number of cities this year, AMTA expects to reach millions more consumers and media outlets with its ongoing consumer awareness program.
The AMTA Massage Therapy Tour is a key component of the association’s effort, taking massage therapy directly to potential clients for AMTA members.
“AMTA has made a long-term commitment to reach out to consumers to educate them how massage therapy can improve their health,” says AMTA President Winona Bontrager. “Our Tour stops are very diverse, giving us an opportunity to reach both people who know the value of massage and those who haven’t thought about seeking massage therapy on a regular basis. Every massage therapist will benefit from what we are doing.”
AMTA will announce additional details of other components of its consumer awareness program as they move forward this year. The Third Research Roundup is scheduled to be sent to consumer and health care media later this spring.
AMTA encourages everyone in the massage therapy profession to follow AMTA’s Massage Therapy Tour through Facebook and www.amtamassage.org.