Manitoba's massage therapy association appoints new executive director

Mari-Len De Guzman
March 05, 2014
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The board of directors of the Massage Therapy Association of Manitoba (MTAM) has appointed Sheila Molloy as its new executive director. The MTAM said Molloy, who has more than 20 years of experience in business and marketing, will be tasked to lead the association in its efforts to advance the massage therapy profession in Manitoba and serve its 850 members.
"Molloy brings over 20 years of experience in strategy, marketing and operations to the MTAM," the association said in a statement. Her previous post includes serving as the executive director of the Associates of the Asper School of Business: a membership-based, external foundation of top Canadian executives who support the school.

She holds a bachelor of commerce (honours) degree with distinction from the University of Manitoba and a diploma in creative communications, with a major in advertising and minor in public relations from Red River College in Winnipeg.

For more than 15 years, Molloy has been the owner and principal consultant of Molloy & Associates, a marketing and business development consulting firm that works with clients in Canada and the U.S. She is also a partner/owner of In This Corner Boxing Fitness Centre in Winnipeg.

In 2004, she was inducted as a lifetime member to Beta Gamma Sigma the international business honour society. She has served as director on the board of the Manitoba Amateur Boxing Association, and currently is a director on the board of the Western Canada Aviation Museum.  
 
Molloy is an active member of the Canadian Association of Family Enterprise, Winnipeg Chamber of Commerce, AssentWorks MakerSpace and Prototype Facility, and the Women Business Owners of Manitoba. She has been a volunteer with the United Way Winnipeg since 1992, including campaign cabinet in 2010.

Molloy replaces George Fraser who has served the MTAM executive director for over 10 years.

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