Pure Encapsulations shows “PureLove” for Boston

April 29, 2013
Apr. 25, London, Ont. – On Friday, April 19, Pure Encapsulations, a manufacturer of research-based, hypo-allergenic nutritional supplements located in a Boston suburb, with its Canadian base in London, Ontario, held an event to honor and support victims of the tragic events surrounding the Boston Marathon.

boston_love.jpgAs a tribute, Pure Encapsulations’ employees wore running sneakers to work and walked a miniature marathon route on business grounds. At the symbolic yellow and blue finish line, employees were encouraged to express sentiments of support to those affected by leaving messages written in chalk. The event began at noon, with a moment of silence.

All contributed funds were donated directly to The American Red Cross of Eastern Massachusetts, Boston’s local chapter, or The One Fund Boston, Inc, established to raise money for the victims.

“We are shaken as both a company and community to see one of Boston’s greatest traditions shattered by such senseless violence,” said Joy Devins, Vice President of Pure Encapsulations. “To honor the spirit of this event in our beloved city, we wanted to do our part to support the victims, and their families, and the first responders involved in that day’s tragic events.”

Appropriately named the “PureLove For Boston Fundraiser,” the event united Pure Encapsulations’ employees and neighboring businesses. Parent company, Atrium Innovations, as well as sister companies of Pure Encapsulations based in different locations worldwide, including Philadelphia, Pittsburgh, West Palm Beach, and Cottonwood. Subsidiaries in Canada, Germany, and the Netherlands also participated by hosting similar events.

“We are a family,” said Pierre Fitzgibbon President and CEO of Atrium Innovations. “By making PureLove for Boston an Atrium-wide effort, we proudly demonstrated our solidarity and ability to make a positive impact in the communities we serve.”

Through The PureLove For Boston Fundraiser, Pure Encapsulations hopes to inspire others to donate to their local Red Cross chapters for emergency and disaster preparedness, or to The One Fund Boston, Inc.

For more information about Pure Encapsulations please visit www.PureEncapsulations.com

For more information about Atrium Innovations, please visit www.atrium-innovations.com .


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