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‘Father of functional medicine’ touts personalized approach to health care

diseasedelusion.jpgFunctional medicine expert Dr. Jeffrey Bland will be travelling to Toronto and several U.S. cities for special book signing events for his latest work, The Disease Delusion: Conquering the Causes of Illness for a Healthier, Longer and Happier Life.

March 24, 2014  By Massage Therapy Canada staff

Sponsored by Metagenics, a
nutrigenomics and lifestyle medicine company, the book launch and
signing events will take place from April 30 to June 20. Bland is
scheduled to be in Toronto on June 5.

These events are tailored
specifically for health-care practitioners to learn about the future of
medicine – health care rather than disease care – as seen through the
eyes of Bland, known to in the health-care community as the "father of
functional medicine."
In his newest book, Bland introduces the
reader to the medicine of the 21st century, one that is personalized to
the specific needs of the person to result in health – not just the
treatment of the symptoms of disease. This form of health care, which
Bland defines as functional medicine, focuses on the understanding of
the cause of chronic illness and its treatment using a blended approach
of lifestyle, diet, nutraceuticals and pharmaceuticals. The Disease
Delusion provides a personalized approach to the prevention and
management of chronic illnesses through the application of breakthrough
discoveries in health science made in the last 10 years – whether the
concern is diabetes, heart disease, arthritis, dementia, autism,
obesity, chronic fatigue or pain, or a feeling of premature aging.
one has done more to advance nutritional medicine throughout the world
than Dr. Jeff Bland. He has served not only as a teacher but also as an
inspiration to so many doctors who realized the old disease diagnosis
and treatment model failed most of their patients. Readers will find
wisdom and hope in this excellent book,” wrote Joseph Pizzorno, founder
of Bastyr University, co-author of the Encyclopedia of Natural Medicine,
and editor-in-chief of Integrative Medicine: A Clinician’s Journal,
about the author and his work.

At the receptions sponsored by
Metagenics, Bland will give health-care practitioners an inside look at
how his new book can help change patient focus to health care, along
with an overview of his approach to personalized lifestyle medicine.
These events will take place from 7:00 p.m. to 9:00 p.m. in the
following cities:
New York, NY — April 30
Boston, MA — May 1
Miami, FL — May 2
Chicago, IL — June 4
Toronto, ON — June 5
Aliso Viejo, CA — June 18
Los Angeles, CA — June 19
Seattle, WA — June 20

The cost for each event is $60, which includes the book and an opportunity to get it signed by Bland.


portion of each registration fee will be donated to the Personalized
Lifestyle Medicine Institute, a non-profit organization that
collaborates with leading medical experts, scientists, educators,
advocacy groups, medical institutions, medical societies and legislative
groups to further its mission to integrate the principles of
personalized lifestyle medicine for the prevention and management of
chronic illness into healthcare systems worldwide, according to
For more information or to register for an event,
health-care practitioners may call (800) 692-9400 or visit

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