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Insurers focus on prevention


Insurers focus on prevention
Worries over the high cost of insuring an aging population has companies looking for ways to predict health problems – and intervene – before they get out of control.

January 4, 2010
By Massage Therapy Canada


Jan. 4, 2010 – As insurers push further into prevention, one of the first things they
are looking to do is quantify its value. By attaching a dollar value to
wellness activities such as exercise, a solid night’s sleep, water
intake, and massage, they hope to be able to convince more employers to
pay for wellness programs at a time when corporations are increasingly
looking to shrink their benefit plans. | READ MORE

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