Operations
Whether your massage business has been long established, or you’re a shiny new grad laying the foundation of your practice, how do you set yourself apart? Learning how to be competitive yet unique in a saturated market is the easiest way to attract clientele. Social media has helped immensely with free advertising and client education. Blogging provides an interactive resource for proactive clients eager to research more about their conditions, hydrotherapy, remedial exercise and complementary therapies.
Have you ever reflected on the relationship between your business policies/procedures and your technology choices/usage, such as a practice management system (PMS)?
Let's face it, when you own your own business you can do what you want. After all, who's going to tell you otherwise? At the end of the day, however, if you don't complete the tasks at hand, not only will you be forced to work longer hours, you may also have some very unhappy clients.
There are two main components that determine the value of a business: assets and goodwill. Assets are the things you own and are set up on a depreciating market value basis. Goodwill is less tangible and therefore more variable. Unlike in other business valuations where the assets make up a higher percentage, goodwill makes up the majority of the value of a chiropractic practice.
Holidays, snow days, sick days can stunt the growth of your business. At his presentation during the 2015 Canadian Chiropractor Business Forum, Dr. Anthony Lombardi shared some tried and tested best practices on how to prevent these disruptions from taking hold of your practice growth and momentum.
Ontario's Liberal government is promising legislation this fall to double the fines for people who access patients’ medical records without authority, and make it easier to prosecute offenders.
It's been said there's nothing better than being your own boss. However sometimes the weight of "wearing all the hats" can be emotionally and spiritually draining. So next time things seem a little overwhelming, refer to these five principles every happy business owner lives by.
Two-timers get a bad rap in the dating world, but, when it comes to savvy career moves, two jobs can make financial sense. A physically demanding position can be balanced by a creative pursuit.
Value for money appears to be finally getting the attention it merits as Alberta’s new health minister, Stephen Mandel, takes the reins of the portfolio that is close to consuming 50 per cent of the province’s operating budget. This is an area of magnificent opportunity.
Today’s RMTs are operating in an ever-changing and increasingly complex business environment. Delivering exceptional patient care has always been a top priority for health professionals. However, regulations and laws regarding health-care delivery has resulted in practitioners needing to spend more time completing paperwork in a timely manner.
Often, when we think of data security, we tend to focus on secure data centres, sever firewalls, data encryption, daily backups and other whiz-bang technological security innovations.
When I was employed at the Fairmont Royal York Hotel in Toronto, my clientele was often dominated by road-weary professional athletes. I always marvelled at the physical demands of their work – which was largely talent coupled with steely discipline.
Sept. 16, 2014 –  Massage therapy professionals, products and service providers gathered in Burlington, Ont., September 14 for the first annual Massage Therapy Canada Business Forum. From personal health and wellness and professional networking to research and practice management, the one-day event was packed with information and networking opportunities for massage therapy practitioners.
Respiration is arguably the most vital human function. Struggling for breath is surely the most incapacitating and soul-destroying aspect of any illness.
In memoriam: Christopher Terrence O'Connor passed away suddenly on March 27, 2018. Massage Therapy Canada was fortunate enough to work with Chris over the years and share in mourning with his friends, family and the rest of the profession.Post-traumatic stress disorder (PTSD) is increasingly being recognized in our communities.
Jan. 20, 2014 — Marketing is a word that brings a variety of thoughts and ideas to most people’s minds – perhaps even some emotions as well. (Expensive, time-consuming, “I don’t want to do it!” all come to mind.) To some, marketing means spending lots of money to buy ads, business cards other promotional materials – and then crossing your fingers in the hopes that you make some of that investment back with the clients that hopefully decide to try you out.
When I learned how to massage a client in side-lying position in massage school, it was considered a default position to be used on those who couldn’t lie prone, such as pregnant women.
Massage therapists are notorious for neglecting self-care. Dedicated holiday time falls by the wayside because if we’re not massaging we’re not earning money.
As Carole Osborne-Sheets states in her book Pre- and Perinatal Massage Therapy, “Appropriate touch with childbearing women has the potential to positively change not only individual women and their families, but also to knit an ever-widening fabric of nurturing touch to help unite and transform our current violent, touch-aversive societies.”
While on the surface choosing a domain name to brand your business on the Internet seems straightforward and obvious
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