Massage Therapy Canada

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Performance Health acquires Bon Vital’

Feb. 4, 2014 — Performance Health, manufacturer and marketer of TheraBand, Biofreeze, Perform, Cramer and Hygenic branded products, has announced its acquisition of Bon Vital', Inc. Bon Vital' is a formulator, manufacturer and marketer of topical products serving the massage therapy and spa professions. Bon Vital' was founded in 1988 and is headquartered in Hartland, Wisconsin.

February 4, 2014  By Massage Therapy Canada staff

"Bon Vital’ is recognized for its broad offering and commitment to
superior quality and performance. Their investments in innovation,
education and therapist support programs have resulted in a very strong
and loyal customer base, similar to what we have done with our
Biofreeze, TheraBand and Cramer brands," stated Marshall Dahneke,
president and chief executive officer, Performance Health.

common approach and combined commitment to the massage therapy and spa
professions create a powerful partnership enabling us to offer more than
any other company… more innovation, more education, more practice
building, more therapist support.

"Strategically, we plan to
combine and leverage the strengths of Performance Health and Bon Vital’
in the massage therapy and spa markets through product bundling,
cross-promotions, improved school support and more value-added services.
In addition, we will explore opportunities to promote certain Bon
Vital’ products through Performance Health’s international and retail
distribution channels," continued Dahneke.

Thomas Heidenberger,
president, Bon Vital’, Inc. said his company is "truly thrilled and
excited to be part of Performance Health."


"Since our founding,
we have worked hard to make Bon Vital’ a brand leader in the massage
therapy and spa industry. Combined with Performance Health, Bon Vital’
will accelerate its advancement and growth both domestically and now
Heidenberger will continue in a key commercial
leadership role within the Performance Health organization, partnering
closely with Lynda Solien-Wolfe, who is being promoted to
vice-president, massage and spa. Bon Vital’ will continue to operate out
of its Hartland, Wisconsin facility.

"I have always had great
admiration for Bon Vital’ and the success they have accomplished under
Tom’s leadership," stated Solien-Wolfe. "This acquisition provides
numerous opportunities for both our businesses as well as the
professions over all."

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