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PODCAST Episode 2: Public Perception and Media Relations – Do it Right!
Massage therapists frequently experience strained relationships with the public and media.
March 1, 2019 By Staff
Associations with the sex trade, sexual abuse, alternative therapies and insurance fraud have hurt the profession. Practitioners can influence public perception by reaching out to the media while sending the right messages to the front line of their practice.
In this edition of On the Table, we speak with RMT and veteran of public and media relations, Margaret Wallis-Duffy. Learn critical skills to position you in a positive light, whether speaking to a referring health professional, your patients, or the media.
[Find us on iTunes, too! https://itunes.apple.com/ca/podcast/annex-business-media-podcasts/id1453753041?mt=2]
About Margaret Wallis-Duffy
Wallis-Duffy is the creator, CEO and host of WoW New Media’s integrative health documentaries, interactive and educational shows committed to empowering viewers through providing evidence-based strategies to help them live well holistically. Her popular video podcast, “Let’s Just Do This” (TV Cogeco) provides a forum for honest and life-changing discussion geared towards healing body, mind and spirit, covering topics from the importance of nutrition to mental health.
Margaret has appeared as an expert guest on Cityline, Breakfast TV and many other national shows and has also been featured in Canadian Living, Lodging Canada and Today’s Parent magazines. Her passion and expertise have been called upon by many respected health organizations to be a media spokesperson where she shares her passion for holistic health education.
Resources
Are RMTs disproportionately vulnerable to allegations of sexual misconduct?
PR nightmare: Massage therapists face public and media relations problem
Massage therapist’s ‘happy endings’ incident spurs federation to take action
Ex-Olympic gymnastics coach tells his sex assault trial apology letter was misinterpreted
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