Tech company aims to develop mobile platform for preventative health

Mari-Len De Guzman
December 09, 2014
A new company in Toronto is aiming to change the face of health care by using technology that allows people to take charge of their own health, and is urging health professionals to join the beta program.
LEAGUE Inc., a new digital health and wellness platform, has already raised US$4 million in seed funding to develop the mobile platform that will put consumers on the driver seat in managing their health.

The investment is led by OMERS Ventures with Infinite Potential Technologies LP, Foundation Capital and Real Ventures. LEAGUE, set to launch in early 2015, will focus on preventative health. The company aims to empower consumers – helping them to live healthier each day.

"Health-care costs are massive and growing at an unsustainable rate. While nearly half of those costs are preventable, next to nothing is spent on prevention – this needs to change," said Michael Serbinis, CEO and founder of LEAGUE. "The future of health is preventative, and it's about the consumer." Serbinis was also the founder and CEO of digital reading firm Kobo.

LEAGUE is rethinking health by creating a data-rich mobile platform that gives people the power to take control of their health. Members can discover the best new health services and in time, can build a “league of their own” – a team of health professionals that work together to deliver personalized programs.

LEAGUE makes it easy to discover, schedule and pay for services while staying conveniently connected, according to the company. The platform will store health information – including data from wearables and popular health applications – putting members in control of their information and giving them the ability to safely and securely share their data with their LEAGUE.

With LEAGUE, health professionals can connect with and provide a rich personalized service to their clients. LEAGUE makes running their business easier every day, and helps them to attract new clients that make their health a priority, the company said.

"OMERS Ventures is focused on finding and investing in innovative and leading technology companies. We are very pleased to lead the seed investment in LEAGUE, and look forward to helping add value at this early stage," said Kent Thexton, managing director, OMERS Ventures. "LEAGUE has huge potential, and we look forward to partnering with Michael and his team as they build another global success story."

LEAGUE is currently accepting applications from health professionals and people interested in joining its beta program at The platform will launch in early 2015.

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