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Pure Encapsulations shows “PureLove” for Boston

Apr. 25, London, Ont. – On Friday, April 19, Pure Encapsulations, a manufacturer of research-based, hypo-allergenic nutritional supplements located in a Boston suburb, with its Canadian base in London, Ontario, held an event to honor and support victims of the tragic events surrounding the Boston Marathon.

April 29, 2013  By Massage Therapy Canada

boston_love.jpgAs a
tribute, Pure Encapsulations’ employees wore running sneakers to work and
walked a miniature marathon route on business grounds. At the symbolic yellow
and blue finish line, employees were encouraged to express sentiments of
support to those affected by leaving messages written in chalk. The event began
at noon, with a moment of silence.

contributed funds were donated directly to The American Red Cross of Eastern
Massachusetts, Boston’s local chapter, or The One Fund Boston, Inc, established
to raise money for the victims.

“We are
shaken as both a company and community to see one of Boston’s greatest
traditions shattered by such senseless violence,” said Joy Devins, Vice
President of Pure Encapsulations. “To honor the spirit of this event in our
beloved city, we wanted to do our part to support the victims, and their
families, and the first responders involved in that day’s tragic events.”


named the “PureLove For Boston Fundraiser,” the event united Pure
Encapsulations’ employees and neighboring businesses. Parent company, Atrium
Innovations, as well as sister companies of Pure Encapsulations based in
different locations worldwide, including Philadelphia, Pittsburgh, West Palm
Beach, and Cottonwood. Subsidiaries in Canada, Germany, and the Netherlands
also participated by hosting similar events.

“We are
a family,” said Pierre Fitzgibbon President and CEO of Atrium Innovations. “By
making PureLove for Boston an Atrium-wide effort, we proudly demonstrated our
solidarity and ability to make a positive impact in the communities we serve.”

The PureLove For Boston Fundraiser, Pure Encapsulations hopes to inspire others
to donate to their local Red Cross chapters for emergency and disaster
preparedness, or to The One Fund Boston, Inc.

more information about Pure Encapsulations please visit

more information about Atrium Innovations, please visit .


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