Video Library
In this episode of Practice Points, Don Dillon tackles the profession's seeming snobbery of massage therapy in spa settings, despite forming part of the profession's history and evolution.For more on this topic, read Dillon's article, "Time to snub professionals snobbery."
Published in Opinion
In this episode of Practice Points, Don Dillon talks about RMTs' pricing strategy and the best way to set the right price for the service you provide. Is your massage therapy service optimally priced?For more on this topic, check out Dillon's article, Pricing your massage therapy service.
Published in Operations
Massage Therapy Canada editor Mari-Len De Guzman visited the Belleville Nurse Practitioner-led Clinic, one of the sites for Ontario's Primary Care Low Back Pain Pilot project, and spoke to practitioners and patients about the progress of the program. Read the full story on Canadian Chiropractor in the article, "Pilots for change."
Published in Collaboration
In this episode of Practice Points, Don Dillon talks about revisiting a practitioner's delivery of care model and thinking about ways to deliver the best possible patient outcomes in a more efficient yet effective manner. For more on this topic, also read Dillon's article, Tools, team, technology.
Published in Technique
In this episode of Practice Points, Don Dillon tackles the issue of proposed regulation of health care clinics in Ontario, and presents some possible alternatives for the massage therapy profession and other stakeholders to consider.For more on this topic, read Dillon's article, Proposed Ontario Clinic Regulation - An Alternative.
Published in Operations
Shannon Marshall, RMT at Toronto's Hospital For Sick Children, talks about how massage therapy is helping care for kids with life limiting illness, particularly those in palliative care. She also offers some insights for those registered massage therapists who are considering a career in a hospital setting.
Published in Continuing Education
RMT and media personality Margaret Wallis-Duffy presented at the recent Massage Therapy Canada Business Forum on how the profession can thrive in a multidisciplinary practice. In her presentation, she emphasized several elements that are vital for the RMT practice to succeed and flourish.
Published in Marketing
At the recent Massage Therapy Canada Business Forum, Andrew Lewarne, executive director and CEO of the Registered Massage Therapists Association of Ontario (RMTAO), gave an overview of the association's proposed five-year plan for the profession.
Published in Leadership
In the increasingly changing marketplace for massage therapists, do you have what it takes to take on the corporate world? In this latest episode of Practice Points, Don Dillon discusses employment as a viable option for massage therapists and cited some of the challenges employers are finding when hiring RMTs. If you're considering employment as a career option for your massage therapy practice, reflect on these important points to make yourself employable.
Published in Leadership
What trends are occurring in the marketplace that are directly affecting the massage therapy profession? In this episode of Practice Points, Don Dillon discusses several changes in the marketplace that professionals should be aware of and be prepared for. Read more on this in Dillon's article, Breakthrough: Tangible opportunities for massage therapy practice.
Published in Leadership
Speaking at the 2015 Massage Therapy Canada Business Forum, Don Dillon, gave his insights on the state of the RMT profession, the successes and missed opportunities, and offered some suggestions on how to further advance the profession.
Published in Leadership
In this second episode of Practice Points, Don Dillon talks about some of the features in massage practice management software he would like to see and some he can do without. Dillon expounds on these points in his article, Wanted: Practice software.Practice Points with Don Dillon is a new web video series featuring Don Dillon's insights and commentaries on developments that affect the massage therapy profession.
Published in Operations
Margaret Wallis-Duffy is a registered massage therapist based in Brampton, Ont., who has built a successful mustidisciplinary health care practice that is fundamentally based on her strong passion for wellness and in elevating the massage therapy profession. At the 2015 Massage Therapy Canada Business Forum, she shared success stories and lessons learned, her business experiences in building up her practice and her multimedia organization.
Published in Leadership
Jonathan Maister, certified sport massage therapist, discusses the advantages of pursuing a massage specialty designation and how it can increase a massage therapist's skills and expertise, as well as enhance practice growth potential. Maister was a speaker at the 2015 Massage Therapy Canada Business Forum held in September.
Published in Continuing Education
RMT, author and speaker Andrea Collins discusses some practical ways massage therapists can raise their profile in their community to build your practice, help bring in new patients and enhance patient retention and referral. Collins was a speaker at the 2015 Massage Therapy Canada Business Forum held last September.
Published in Marketing
Practice Points with Don Dillon is a new web video series featuring Don Dillon's insights and commentaries on developments that affect the massage therapy profession. In this first episode, Dillon discusses ways to positively affect insurer perceptions about the massage therapy profession and position massage therapists as an important component of health care promotion and disease prevention.Dillon, a massage therapist, is a sought after speaker, author and thought leader in the profession.For more on what the profession can do to change perceptions by insurers, read Dillon's artice, Breaking down ill perceptions.
Published in Leadership
Navigating the world of online marketing, health-care practitioners and clinic owners need practical tips and insights on how to use blogs as a marketing strategy to enhance patient base and increase credibility. Online marketing expert Andrei Petrik showed how blogging need not be as complicated, time consuming and brain draining as one might think.
Published in Marketing
Holidays, snow days, sick days can stunt the growth of your business. At his presentation during the 2015 Canadian Chiropractor Business Forum, Dr. Anthony Lombardi shared some tried and tested best practices on how to prevent these disruptions from taking hold of your practice growth and momentum.
Published in Operations
Trends in Practice is a new video series on Massage Therapy Canada offering massage therapy practitioners insights and inputs on the latest in techniques and technologies related to their practice.In this episode, Nicole Nifo, a registered massage therapist who specializes in infant and pregnancy massage talks about ways a practitioner can incorporate an integrated family practice by specializing on massaging the little ones.
Published in Technique
Chiropractor Dr. Anthony Lombardi emphasizes the importance of word-of-mouth and how to maximize your practice potential by giving excellent client experience, especially during their initial visits.
Published in Continuing Education
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