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In The News

Digital marketing tips for your massage therapy practice
Digital marketing is becoming increasingly important to professional service providers, such as massage therapists, who are trying to reach a larger client base. It’s critical to leverage the tools and resources available to bolster your online presence, drive traffic, capture leads and generate more clients to grow your business.

One of the most cost efficient ways to do this is through a digital marketing strategy.

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New study confirms massage improves blood flow, treats muscle soreness
Massage therapy improves general blood flow and alleviates muscle soreness after exercise, according to a new study by researchers at the University of Illinois at Chicago.

The study, reported online in advance of print in the Archives of Physical Medicine and Rehabilitation, also showed that massage improved vascular function in people who had not exercised, suggesting that massage has benefits for people regardless of their level of physical activity.

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MTABC issues guidelines on social media use for RMTs
Twin Design / Shutterstock.com April 22, 2014 – The Massage Therapists’ Association of British Columbia (MTABC) has cautioned its members about the use, and misuse, of social media by massage therapy professionals.

In a statement posted on its website, MTABC communications chair Michael Reoch urged massage therapy professionals to engage in social media responsibly.

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Canadians spend more than they receive in private insurance: study
April 16, 2014 — Spending by Canadians on private health insurance has more than doubled over the past 20 years, but insurers paid out a rapidly decreasing proportion as benefits, according to a study published last month in the Canadian Medical Association Journal.

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