The list of traits a successful business owner needs never seems to end. From selling skills to time management, it seems we all need help in becoming something we're not. And while some might say this can be a complicated effort, I believe it can be so effortless, a regular pencil can be a source of inspiration.
To drive business to your RMT practice you likely have your contact information in multiple locations on the Internet: your website, Facebook page, LinkedIn profile, and the like. As a result, you receive many email inquiries from potential clients and are accustomed to opening messages from people you do not know. This is exactly the results you are wanting, but it comes with some risks. Not only is your email address available to new clients, it is also exposed to online predators who are out to do you harm. Therefore, email from unknown sources should be handled with care.
As a massage therapist, last-minute cancellations and no-shows are a major hurdle to overcome. Just a few empty time slots here and there can cost you a lot of money in the long run. For a practice that charges $90 per hour for a massage therapy session, just five empty, hour-long slots a week can mean a loss of more than $20,000 in revenue over the course of a year.
For well over a decade RMTs have continued to migrate to technology in their practices to simplify day-to-day business activities through online software, reduce time spent each day on patient administration and improve patient services.
In this episode of Practice Points, Don Dillon talks about RMTs' pricing strategy and the best way to set the right price for the service you provide. Is your massage therapy service optimally priced?For more on this topic, check out Dillon's article, Pricing your massage therapy service.
Perhaps the biggest change business has experienced in the past decade is the mainstream adoption and use of mobile phones. Businesses across Canada have had to change the way they reach their audiences by turning to mobile-friendly alternatives. Since consumers now use their mobile phones at work, at home and on the go, RMTs are also adopting mobile communications in the form of SMS (short message service/text messaging and emails, to reach their patients, primarily in appointment-related messaging.
Earlier this year, a massage therapist removed a large number of confidential patient files from a multidisciplinary clinic prompting investigations by law enforcement and the Information and Privacy Commissioner of Ontario (IPC). Fortunately, the investigations help set a precedent to determine file ownership and the patient information was safely returned to the clinic owner.
In this episode of Practice Points, Don Dillon tackles the issue of proposed regulation of health care clinics in Ontario, and presents some possible alternatives for the massage therapy profession and other stakeholders to consider.For more on this topic, read Dillon's article, Proposed Ontario Clinic Regulation - An Alternative.
Massage therapists fall into one of two obvious categories – we are either fiercely independent, or the ultimate team player hungry for networking in a multi-disciplinary environment. Some of us wander down both career arteries to find what's best in sync with our mission and mantra. Others know before having completed the board exam that it's self-employment or bust.
OTTAWA – Ottawa business owners Lucille Perrault and Larry Poirier seem to be riding the wave of one of the fastest growing membership-based registered massage therapy companies in Canada. They have already opened one Massage Addict clinic in Westboro, with another opening on Bank St. in Ottawa this year, and three more clinics set to open by the end of 2017.
The Ontario Clinic Regulation Working Group has released feedback and submissions from various stakeholders regarding the proposed regulation of health care clinics in Ontario.
Regardless of what planning stage you are at (daydreaming, writing out rent cheques or already in the aisles of Ikea furnishing your space), designing your treatment room can be daunting. When you begin taking all the critical elements into consideration, the hands-on massage would seem like the easiest part.
In this issue we review some business technology trends that we foresee affecting RMTs in 2016 and beyond.
The RMTAO and CMTO relationshipAs a massage therapist, I appreciate and benefit from the…
Doctors urge better access to alternative treatments to reduce opioid useAn addictions doctor in Saskatchewan says physicians need more help…
Headache? Let your hair downIf you've ever weaved your hair into a tight braid,…
5 potential hidden costs of your social media campaignFor many business owners, the lure of social media is…
EXSTORE Functional Assessment and Soft-Tissue Treatment workshop
October 28-29, 2017