Operations
As a massage therapist, last-minute cancellations and no-shows are a major hurdle to overcome. Just a few empty time slots here and there can cost you a lot of money in the long run. For a practice that charges $90 per hour for a massage therapy session, just five empty, hour-long slots a week can mean a loss of more than $20,000 in revenue over the course of a year.
Health-care facilities can be stressful places for patients and visitors, with depressing waiting rooms, rows of uncomfortable seating, a blaring television. But designers of some medical spaces are remedying the situation.
For well over a decade RMTs have continued to migrate to technology in their practices to simplify day-to-day business activities through online software, reduce time spent each day on patient administration and improve patient services.  
In this episode of Practice Points, Don Dillon talks about RMTs' pricing strategy and the best way to set the right price for the service you provide. Is your massage therapy service optimally priced?For more on this topic, check out Dillon's article, Pricing your massage therapy service.
Ever wonder whether there’s another way of providing people the benefits of massage therapy without them having to leave home and just when they need it? Well, there’s an app for that.
As health professionals we are very educated and we know how to differentiate things like a sacroiliac dysfunction from a disc injury – but very few of us know how to differentiate a con from a contractor.
Perhaps the biggest change business has experienced in the past decade is the mainstream adoption and use of mobile phones. Businesses across Canada have had to change the way they reach their audiences by turning to mobile-friendly alternatives. Since consumers now use their mobile phones at work, at home and on the go, RMTs are also adopting mobile communications in the form of SMS (short message service/text messaging and emails, to reach their patients, primarily in appointment-related messaging.
Earlier this year, a massage therapist removed a large number of confidential patient files from a multidisciplinary clinic prompting investigations by law enforcement and the Information and Privacy Commissioner of Ontario (IPC). Fortunately, the investigations help set a precedent to determine file ownership and the patient information was safely returned to the clinic owner.
In this episode of Practice Points, Don Dillon tackles the issue of proposed regulation of health care clinics in Ontario, and presents some possible alternatives for the massage therapy profession and other stakeholders to consider.For more on this topic, read Dillon's article, Proposed Ontario Clinic Regulation - An Alternative.
Massage therapists fall into one of two obvious categories – we are either fiercely independent, or the ultimate team player hungry for networking in a multi-disciplinary environment. Some of us wander down both career arteries to find what's best in sync with our mission and mantra. Others know before having completed the board exam that it's self-employment or bust.
A number of years ago I conducted my practice out of a fitness club. In the busy lobby it was common that, while awaiting my next appointment, an existing patron would approach me.  
The recently launched Massago app for mobile RMT service in the GTA hopes to address an underserved portion of the massage therapy market.
OTTAWA – Ottawa business owners Lucille Perrault and Larry Poirier seem to be riding the wave of one of the fastest growing membership-based registered massage therapy companies in Canada. They have already opened one Massage Addict clinic in Westboro, with another opening on Bank St. in Ottawa this year, and three more clinics set to open by the end of 2017.
The Ontario Clinic Regulation Working Group has released feedback and submissions from various stakeholders regarding the proposed regulation of health care clinics in Ontario.
Regardless of what planning stage you are at (daydreaming, writing out rent cheques or already in the aisles of Ikea furnishing your space), designing your treatment room can be daunting. When you begin taking all the critical elements into consideration, the hands-on massage would seem like the easiest part.
In this issue we review some business technology trends that we foresee affecting RMTs in 2016 and beyond.
In this second episode of Practice Points, Don Dillon talks about some of the features in massage practice management software he would like to see and some he can do without. Dillon expounds on these points in his article, Wanted: Practice software.Practice Points with Don Dillon is a new web video series featuring Don Dillon's insights and commentaries on developments that affect the massage therapy profession.
Massage Addict has launched its latest clinic in Milton, Ontario – marking its 50th clinic opening since the franchise was launched in 2008 in Halifax, N.S.
The ultimate goal for chiropractors and massage therapists is better health for our patients. This common ground helps explain why many chiropractors and massage therapists are able to work together successfully. During nearly four decades of chiropractic practice, I have had the pleasure of welcoming many RMTs into my clinic. Each of these caring individuals has taught me something about treating patients, managing a clinic and the joy of being a health-care provider. There were a few bumps along the way, but they helped improve the situation to everyone’s benefit.
Whether your massage business has been long established, or you’re a shiny new grad laying the foundation of your practice, how do you set yourself apart? Learning how to be competitive yet unique in a saturated market is the easiest way to attract clientele. Social media has helped immensely with free advertising and client education. Blogging provides an interactive resource for proactive clients eager to research more about their conditions, hydrotherapy, remedial exercise and complementary therapies.
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